Reviewed on 16th Jan 2023
A simply great and wide-ranging book about marketing!
I've read a few books about marketing recently, as I'm currently setting up a new coaching course myself. This one helped me to get a clearer concept for my own marketing while I was reading it. I found myself tending to use generalized jargon in my marketing, which does not help me to emphasize the clear value of my offer and does not help my potential clients to differentiate me from the vast majority of other providers, but effectively makes me invisible. At the beginning of the book, John North presents in detail his “conversion equation,” how to attract the attention of potential clients with his marketing. What John North shares in his book not only makes one hundred percent sense, it has all hand and foot and has already been tried and tested thousands of times. His tips on how to position yourself as an authority in your field are invaluable! Social media presence and marketing, search engine optimization, websites as automatic sales machines, emails, elevator pitches, networks, and so on... John North has filled the book to the brim with everything you need to successfully market your business - regardless of whether you're just getting started or simply want to position yourself better and increase your profits. I will pick up this book again and again!!!
Reviewed on 16th Jan 2023
Very insightful, entertaining and educational!
This book is both entertaining and educational. John shares his invaluable insights and provides many strategic approaches to this modern day marketing. The solutions are practical and easy to implement by following John's hints and tips outlined in this book. It is a must read for any business owner who wants to increase profits and take full control of their business.
Reviewed on 16th Jan 2023
A Winner
Wow, what great insight! John North is not only a talented writer, he is a marketing Guru. I have learnt so much from reading this, certainly dispelled some myths, thank you, very engaging.
Reviewed on 16th Jan 2023
What to outsmart your competition? This Book has some GREAT Strategies!
If you are in business and want to out-think out-market and out-sell your competition - you MUST purchase this book from John North. It had me completely rethink some of the aspects about how I was marketing my business. John North's simple 5 Step Plan will get you More Leads, Conversions, Transactions, Higher Prices and More Profits. What business owner wouldn't want that?
Reviewed on 16th Jan 2023
Highly recommended for anyone wishing to beat your competition
This book has a challenging title! And from the the beginning onward, it gets very clear why many businesses are struggling in getting sales and new customers. If you are a business owner and want to maximize and optimize your marketing, this is a must read!
Highly recommended for anyone wishing to beat your competition!
Reviewed on 16th Jan 2023
Every chapter offers helpful tips and examples from 'the trenches'
I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. A book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from 'the trenches', this is real, not something theoretical but actually from someone who's 'been there, done that' and helps clients get their marketing right. Highly recommended reading
Reviewed on 16th Jan 2023
Highly recommend, easy to read and understand
Highly recommend, easy to read and understand
Reviewed on 16th Jan 2023
Great book
Excellent cover of all marketing aspects. An easy read.
Reviewed on 16th Jan 2023
It's pretty simple. John brings ideas and actions that will ...
It's pretty simple. John brings ideas and actions that will help my business. That's what I was looking for and that's what I got. Thanks John.
Reviewed on 16th Jan 2023
Great insightful information!
This is a book that doesn't miss out on much to do with marketing a business. It really is full of information and knowledge and comes from a someone with success and experience!