The world has evolved. For some, this is exciting and welcomed. For others, it can be concerning and overwhelming. For all who want to survive, it's necessary.

While implementing new processes and systems, as a business owner, your focus must be on how to bring in more business and get clients to an easy, "yes" to your service.

To be relevant for the coming evolution of the orthodontic industry, virtual appointments are necessary if you want to serve more people at a higher level. However, to be successful, you have to think beyond simply turning on a conference call and educate yourself on the latest and most effective processes to close sales virtually.

Understanding the basics of sales psychology, the importance of reading and communicating the proper body language cues on the screen. Knowing what to say and how to say it, as well as knowing how to create an exceptional virtual patient experience is a skill that no one is training your team...until now.

Inside the pages of this book, you and your team will master the tools necessary to connect, communicate, and close so that you can win in the game of business.