Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines!
by Jason P Jordan,George Smolinski MD,Brian Cann
GRAB A COPY HERE: https://evolveglobalpublishing.com/show-book/B00OJN1YLS
Today we review the main themes and key takeaways from "Personal Online Promotion" by Jason P. Jordan.
Core Message: In the digital age, proactively managing your online presence is not optional, it's essential for personal branding and business success. Jordan stresses the importance of controlling the narrative surrounding your name and expertise.
Key Strategies:
- Strategic Domain Name: Your domain name should be synonymous with your name. Jordan advises securing variations and misspellings to direct traffic to your site. He recommends using GoDaddy for research and registration.
"By incorporating your own name into your domain name, you are immediately maximizing the opportunities for your name to be both promoted and found by those who search specifically for you."
- WordPress Blog as a Command Center: A self-hosted WordPress blog serves as the central hub, linking to and amplifying content from other platforms.
- Press Releases for Authority: Craft newsworthy press releases incorporating relevant keywords and distribute them through free and paid services to establish authority and enhance search engine visibility.
"Publishing multiple press releases that relate to the same subject will also strengthen your position as an authority regarding that particular subject."
- Social Media Synergy: Leverage the power of social media platforms like Facebook, Twitter, YouTube, and Google+ to engage your target audience, build community, and drive traffic back to your blog and website.
"Used correctly, Twitter can become an interactive platform where you can: reply to people that retweet or 'favorite' your posts; thank them for praise or for their interest; answer questions; and promptly address any complaints or queries. In this way, it is possible to establish a more personal bond with followers."
- Video Marketing: YouTube, as the second largest search engine, is crucial. Create high-quality videos optimized for search, incorporating keywords in titles, descriptions, and subtitles.
"Before commencing recording, take some time to consider the format of your video, including any props or visual aids, PowerPoint or Keynote slides, text, images, subtitles, as well as the structure of the video."
- Google+ for Community Building: Capitalize on Google+'s integration with search and its emphasis on circles to connect with your target audience, leverage reviews, and enhance visibility in local search results.
"Google+ is going to show them results based on who is in their circles and what their circles have liked and what their circles have searched."
- Content is King: Consistently create high-quality, valuable content that establishes you as an authority in your niche. This includes blog posts, articles, videos, and social media updates.
Additional Insights:
- The Importance of Consistency: Regularly updating your blog and social media channels is crucial for maintaining engagement and visibility.
- Building Relationships: Social media is about more than just broadcasting your message; it's about building relationships with your audience.
- Embrace the Hero's Journey: Position your audience as the hero of their own story and your products or services as the tools that will help them succeed (Deborah C. Owen interview).
- The Power of "Choose Yourself": Don't wait for permission to pursue your passions and goals (Deborah C. Owen interview).
- Curate Valuable Content: Organize and share relevant information with your audience to further establish your expertise (Deborah C. Owen interview).
Overall, "Personal Online Promotion" provides a practical framework for anyone looking to establish a strong online presence. By implementing the strategies outlined in the book, individuals and businesses can take control of their digital narrative, build a loyal following, and achieve greater success.
Personal Online Promotion FAQ
1. Why is personal online promotion (POP) important?
POP is crucial in today's digital age because it allows you to control the narrative about yourself online. By actively shaping your online presence, you can showcase your expertise, build a strong personal brand, and ensure that accurate and positive information about you appears in search engine results. This is essential for attracting clients, customers, and employers.
2. How do I choose the right domain name for my personal brand?
Your domain name should ideally include your full name for maximum searchability. If your name is common, consider variations like adding "123" or incorporating relevant keywords related to your profession. Remember to purchase different domain extensions (e.g., .com, .net, .org) and set up redirects to your main website to capture all traffic.
3. What role does blogging play in POP?
Blogging is a powerful tool for establishing your expertise and sharing valuable content with your target audience. Unlike social media platforms, you have complete control over your blog's content and appearance. By regularly publishing insightful posts, you can demonstrate your knowledge and attract readers who are interested in what you offer.
4. How can I leverage press releases for online promotion?
Press releases are effective for announcing newsworthy events or achievements related to your brand or business. Craft compelling press releases that incorporate relevant keywords and distribute them through both free and paid press release sites to reach a wider audience. Remember to optimize your press releases for search engines to enhance their visibility.
5. What are the benefits of using social media for personal branding?
Social media platforms like Facebook, Twitter, and LinkedIn offer valuable channels for connecting with your target audience, sharing your expertise, and promoting your work. By actively engaging with your followers, providing valuable content, and participating in relevant conversations, you can enhance your visibility and build relationships that can lead to new opportunities.
6. How can YouTube help me establish my online presence?
YouTube is a powerful platform for sharing video content and reaching a vast audience. Create high-quality videos that provide value to your viewers and optimize them for search by using relevant keywords in titles, descriptions, and tags. Remember to engage with your viewers in the comments section to foster a sense of community.
7. Why is Google+ important for local businesses?
Google+ is particularly beneficial for local businesses because it allows them to create business pages that appear in local search results. By completing your Google+ business profile, adding photos, and encouraging customer reviews, you can improve your visibility in Google Maps and attract more local customers.
8. What is the most crucial takeaway for successful personal online promotion?
The key to successful POP is consistent action. Don't wait for opportunities to come to you; create them by actively building your online presence, engaging with your audience, and providing valuable content that showcases your expertise. Remember to be authentic, helpful, and persistent in your efforts, and you will see positive results over time.
