Susan Friedmann, CSP is a well-respected niche marketing expert who's on a mission to wipe out sameness and add vitality and differentiation to your author marketing. For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field. Susan’s written 17 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market. She’s appeared on a variety of radio and TV talk shows and hosts the award-winning podcast, Book Marketing Mentors.